Our Region

Situated on beautiful Grand Traverse Bay, the Grand Traverse region is the hub of economic trade in northern Michigan.  This growing, diverse community offers a place where…

• Prosperity is a regional priority
• Customized training and advanced education are at your fingertips
• Entrepreneurial spirit and creative places thrive
• Vested partners work together for success
• Commerce village centers and agri-businesses abound
• Access to superb natural environment and urban amenities provides a unique quality of life

Quick Facts

• Population (2015)
    Grand Traverse County: 91,636
    Traverse City Micropolitan Area: 148,334
   
• Median Home Price (2008-2012)
    Grand Traverse County:  $169,800
    Traverse City Micropolitan Area: $157,500
   
• Median Household Income (2008-2012)
   Grand Traverse County: $51,641
   Traverse City Micropolitan Area: $49,431
   
• Percent of Adults with a Bachelor’s Degrees (2012)
    Grand Traverse County: 29.6%
    Traverse City Micropolitan Area: 29.1%
   
• Number of People in the Workforce (2014)
    Grand Traverse County: 45,485
    Traverse City Micropolitan Area: 73,258 

The Traverse City Micropolitan Area consists of Grand Traverse, Benzie, Kalkaska, and Leelanau Counties: